Accomplished, results driven marketing and advertising professional with over 15 years experience developing new businesses and exceeding expectations of existing clients. Consultative relationship building with small and mid sized businesses focused on their marketing and advertizing goals. Goal driven, customer focused.
Viamedia, Account Executive 8/13 – Present
Viamedia is the leading independent cable advertising representation firm in the US. We are focused on driving revenue through the power of media, offering a full turn-key solution with a comprehensive suite of services. Beginning with television at the core, Viamedia’s online pre-roll video delivery is layered across targeted geographies in conjunction with television to increase several advertising key performance indicators including general recall, brand recall & specific ad message recall for advertisers. Continuing to leveraging these key performance indicators provided by our multi-screen video approach, Viamedia then offers online search products (SEM & SEO) designed to provide accountability by tracking the specific return on investment against advertisers marketing goals.
True North Advertising & Marketing, 5/09 – Current
Marketing consultant for WordPress development, social media, trade show and niche print media. Producing hand illustrated printed maps bringing consumer to hospitality and tourist driven business in the area along with website and social media channels. Baby boomer niche publication start up, grew and maintained $300k in revenue over 18 months. Show Manager of the Great Pocono Home Show exceeding revenue goals by 10% both years.
Dominion Home Media, GM & Account Executive 6/97 – 5/09
Grew and managed $1.6 million in revenue. Increased adverting revenue over 20% every year for 10 years. Increased and maintained territory growth with an average profit margin of 48%, 1# nationally. Promoted to General Sales Manager to increase profit margin to over 38% in region, again 1# in nation. Recruited, trained and managed remote team of 9 in PA & NY.
Lorel Marketing Group 2/94 – 5/97
Produced income producing trade show in regional malls (ie: Bridal, Home, Health, Car shows) Purchasing agent of advertising specialties for 20 super regional malls. Ordered and conceptual design of marketing campaigns in conjunction with premiums and specials.
Korman Property Management, Property Manager 92 – 94
Met and near all revenue and collection quotas. Established and maintain corporate accounts for short term housing. Handed marketing and advertising for 700 unit apartment community.
Media Strategy & Placement, Lead Generation, Consultative Selling, Cold Calling, Business Development, Advertising Sales, Sales Management, Sales Presentation, B2B Sales. Account Management, Marketing Management, Online Marketing, Social Media Management, SEM, SEO Marketing, Planning, Media Buying, Email Marketing, WordPress, Trade Show Management